ReUp Branding

Use Branding While Developing A New Marketing Piece To Inspire The Right Message!

ReUp Branding

ReUp Brand Colors

ReUp’s brand colors, including ReUp Blue, ReUp Orange, and ReUp Midnight Blue, are integral to our visual identity. These colors reflect the brand's commitment to clarity, professionalism, and innovation. ReUp Blue, derived from the logo, serves as the primary color, offering a dynamic and recognizable appearance. ReUp Orange adds emphasis and vibrancy, highlighting key information, while ReUp Midnight Blue provides a deeper tone for balance and sophistication. Consistent use of these colors enhances brand recognition and creates a cohesive and impactful visual experience across all platforms. Download the ReUp brand colors here:

Full Brandbook & Guidelines

This Brand Book Outlines How The ReUp Brand Speaks and What Messages We Focus On

The ReUp brandbook provides comprehensive guidelines on the brand’s verbal and visual expression, including the use of specific colors, typography, and voice. This guide is designed to help create a unified brand identity that stays true to the ReUp spirit, providing a reference for developing new marketing pieces and evaluating existing ones to ensure they align with the brand’s core message and values​.

ReUp Brand Fonts

Download Our Brand Typography

ReUp's typography system utilizes two primary typefaces to create a balanced and professional visual identity. Playfair Display is used for titles, quotes, and important texts, bringing an elegant and sophisticated feel to key messages. For body text, ReUp employs Roboto, a clean and modern font that ensures readability and a contemporary look across all written content. This combination of fonts helps maintain a cohesive and polished appearance, reinforcing our brand's professional and approachable tone.

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